Read More>> Dabur India plans to expand and strengthen its distribution network with a focus on its direct reach. From around 1 million retail outlets, the company proposes to take it to 1.2 million this financial year. Lalit Malik, chief financial officer of Dabur India, said the company has been focusing on growing its distribution network not only in traditional trade but also in emerging channels like modern trade and e-commerce.
“We have also significantly strengthened our rural footprint with Dabur now reaching close to 42,000 villages across the country,” Malik said. Brokerage firm Edelweiss has also noted in its report that the company’s presence in rural markets has significantly gone up.
According to analysts at Axis Capital, “E-commerce channel which has been scaling up well for the company, contributes 2% to sales as compared to 1.2-1.5% of sales few years ago.”