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MUMBAI: If there’s one company that has created successful brands from scratch after a late start.A late entrant in FMCG and packaged foods, ITC challenged domestic and multinational companies alike, following a clear vision of its legendary former chairman Yogi C Deveshwar, to quickly scale the non-cigarette businesses of the company. How does a company create an impact in a sector dominated by multinational companies? ITC stuck to the classic textbook app ..