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Nov 17, 2018 | Jabong merges into Myntra, Ananth Narayanan to stay on

Read More>> BENGALURU: Myntra has said all of Jabong's functions will be integrated with the company, days after Walmart put the two fashion business of Flipkart Group under direct control of CEO Kalyan Krishnamurthy. The company also dismissed speculations of Myntra CEO Ananth Narayanan leaving. 

"Since Myntra’s purchase of Jabong in mid-2016, the two brands have been steadily integrating key business functions and streamlining processes. This has resulted in revenue growth and a significant impro .. 
  "The closer integration of Myntra and Jabong is a necessary step in our continuing development. By better aligning our resources with our long-term plans, we can put the best structure in place to serve our sellers and brand partners and ultimately benefit our customers," the company added. It said Ananth Narayanan continues to lead the team, also adding that Myntra's independence as a business will be "preserved". The Jabong brand will also be retained.