Read more at
Britannia Industries, India’s biggest biscuit maker, plans to enter the Rs 24,000 crore per annum salty snacks market, which is dominated by Haldiram’s and Pepsico. It plans to launch salty snacks under its existing brand Time Pass by next month as part of a strategy to expand to non-biscuit segments.
“It will be a differentiated product range and we will leverage on the fact that we have about 80 factories making our products. In the snacking segment, transportation is the biggest cost but...